Cumberland Farms Private Label
Cumberland Farms recently went through a major brand transformation which, among other things, included a years-long process of completely redesigning and upgrading all 600 stores in their chain. Taking a fresh look at the hundreds of private label products in their stores was an immediate way to signal where the brand and business were heading, even in the older stores that had yet to be renovated.
Creative Director / Designer: Tim Foley, Designers: Kristie Miles, Tim Jacques, Copywriter: Chris Milne
Triple Eight Vodka
The crisp, clean Nantucket water that is used to distill this vodka comes from well #888 which gives the product its name. The logo and label design were less about being evocative of Nantucket, and instead designed for name recall and to stand out in the crowded environments of bar backs and liquor store shelves.
