Arbella- Mac Jones
Arbella Insurance has been covering New Englanders’ home and auto insurance needs for over 30 years. They have teamed up with Patriots quarterback Mac Jones who is not just a New England icon, but also a new homeowner himself. The campaign has fun with the idea that although he’s a second-year player, he’s a “rookie” homeowner. And it reminds other first-time homeowners that there’s always a lot to learn, but that getting the right insurance is the easy part.

Creative Director, Art Director, Production Designer: Tim Foley, Creative Director, Copywriter, Director: Joe Berkeley

In addition to the concepts and art direction, I also worked in a production design capacity, developing treatments for the spots, directing the propping and dressing of sets, and creating and drawing the detailed shot-by-shot shooting boards used by the director.