National Medal of Honor Museum
Over 40 million people have served in the US military, but fewer than 4000 have been recognized with the Medal of Honor. These recipients went above and beyond to put others ahead of themselves, and many made the ultimate sacrifice in selflessly protecting their country and fellow soldiers. Plans are under way on
a museum in Arlington, TX and a monument in Washington DC to honor their efforts and to inspire others to live honorably. This work was created with
CD/ copywriter Joe Berkeley to create ongoing awareness of the projects and to support fundraising efforts to high-profile donors.

Three U.S. Presidents agreed to be part of the launch commercial, which ran as part of the NFL Salute to the Veterans in November of 2021. The spot and subsequent media mentions accounted for nearly 200 million impressions. That same month, the U.S. Senate unanimously passed a bill allowing the monument to the Medal of Honor recipients to be part of the Washington DC monument system.