Au Bon Pain
A strategic deep dive on Au Bon Pain revealed a company built on two exceptional pillars: their hospitality and the quality of their food. This led to the brand positioning of “Beyond The Ordinary”, which was brought to life in a brand book for employees and stakeholders and in multiple ongoing point-of-purchase, advertising and collateral pieces. The “Beyond The Ordinary” hospitality was expressed in the light, approachable tone of the copy while the “Beyond The Ordinary” food was captured in elevated food styling and photography.
